All’s Fair in Love and AdWords
There’s only one ruleset I follow – the Google AdWords Policies and Rules. Otherwise, you’re fair game… Your Account’s Ads Before I start, any marketer who claims to be ethical and fair in the arena is...
View ArticleThe Perfect AdWords Account Manager
Sizes up the competition Plays to their strengths Creates enticing Ad Copy Bids just enough to start the avalanche Loves to wake up and see morning stats Sees every Account as a child Never tires of...
View ArticleThe broken telephone
I have always been of the opinion that as the level of Search Engine Optimisation determines the ability to generate high Quality Scores in AdWords, Why are the two separate niche products? Also,...
View ArticleAdvanced Ad Copy Methodology Archetype – The Tower
There are many ways one can create Ad Copy. Today I will show you how to create one of my favourites, which I have nicknamed “The Tower” Please note that this post is meant for people who have...
View ArticleDon’t fall for the Ratner
Once upon a time in the UK there was a man named Gerald Ratner Groooovy He was the chief executive of the formely known Ratners Group – A jewellery chain His business philosophy was “the people who...
View ArticleThe Landing Page Debate
Ahhh… The landing page debate. Please note this page applies to item-specific queries, where a unique identifier is used, for example; Query – ” Car + model number + year” When I started in the...
View ArticleEnhanced Campaigns really Enhanced?
I recently went to a Google Engage conference where we were told by an overly-zealous Google representative how absolutely awesome enhanced campaigns are, But I really struggle with the “more...
View ArticleWhy AdWords needs more people like Gordon Ramsay
Gordon Ramsay is one of my personal heroes Like me, he learnt on the job, under some of the best people in his industry, not from a fancy cooking school. He holds 14 Michelin Stars, the highest...
View ArticleAppending Ad Group Tags – Further AdWords Core Methodology
In previous posts I explained my AdWords core-keyword methodology. Today I am going to give away another morsel, against my better judgement For this example, we are going to make 3 assumptions;...
View ArticleAdWords Informed Clients – Nota Bene!
Through the majority of my career the biggest obstacle I have ever encountered is that, to the Client, Corporate Guy with Smartphone Google AdWords is perceived as something like this, Waddafugg?...
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