I recently went to a Google Engage conference where we were told by an overly-zealous Google representative how absolutely awesome enhanced campaigns are,
But I really struggle with the “more relevance” part.
Apart from being forced into tablet ad networks with no opt out, one has to actually modify the mobile bid adjustment to opt out of the mobile network.
Creating a mobile-only campaign is an even messier fix.
What they did give us was enhanced site links and tracking for site links (Awesome!)
What do you say?
