The Perfect AdWords Account Manager

1. Sizes up the competition
2. Plays to their strengths
3. Creates enticing Ad Copy
4. Bids just enough to start the avalanche
5. Loves to wake up and see morning stats
6. Sees every Account as a child
7. Never tires of the AdWords interface
8. Reads the inside AdWords Blog
9. Is difficult to understand
10. Doesn’t give a fuck if you understand them or not.

The carp swam upriver, leaping over Heaven’s Gate