I have always been of the opinion that as the level of Search Engine Optimisation determines the ability to generate high Quality Scores in AdWords,
Why are the two separate niche products?
Also, in the past, I was frustrated by the fact that effeciency was lost.
Even if my superiors allowed me to make SEO reccomendations to client, and client approved,
The SEO agency involved would drag its heels, or not understand how simple it was to increase PageRank.
After the creation of this blog, I have been able to create keywords with Quality Scores of 10/10 straight off the bat.
How did I do this?
By realising I was too clever to know I was stupid – simply put, doing what Google reccomended.
AdWords isn’t rocket science. Google built the platform for independent business advertisers.
Ensuring that your website content is properly meta tagged and indexed is not rocket science.
Let’s google “AdWords Methodology” in the preview tool, and see how “Expert” the search results are.
We should expect to see AdWords agencies with well tailored adverts for this term, and a page relating to their methodology - no?
All of the SEM agencies that appear in the sponsored links tabs,
- Do not have the term “AdWords Methodology” in Headline
- Nor, Description 1 and 2
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What does this tell us?
If they cannot create the “EXPERT” service they claim to be able to for themselves,
How on earth can they deliver an expert service for you?
It’s a chop-shop paradise.
Disgusting.
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Integration of search engine optimization and search engine marketing MUST occur if the client’s interests are the priority.
Otherwise, it’s money for nothing, and chicks for free.
The broken telephone must be fixed.
