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There are many ways one can create Ad Copy. Today I will show you how to create one of my favourites, which I have nicknamed “The Tower”
Please note that this post is meant for people who have experience writing AdWords Ad Copy.
The tower archetype can be described as the following:
H – KW or if it fits, combination of KW and Brand
D1 – A Phrase containing the keyword’s top category and a choice of relevant, enticing Ad Copy
D2 – A call to action and Brand affirmation if possible
DU – As you see fit. Industry dependent.
Here’s an example for the keyword “Sandals”
Sandals – ShoeCity
Wide range of affordable footwear.
30% off online purchases – Try us!
ShoeCity.co.za
___
The reasoning…
Too high a keyword density in Ad Copy results in the web user associating it with spam
UNLESS
The surrounding content of the Ad Copy shows niche relevance to KW.
Fin.
Image may be NSFW.
Clik here to view.
Image may be NSFW.Clik here to view.
