Once upon a time in the UK there was a man named Gerald Ratner
Groooovy
He was the chief executive of the formely known Ratners Group – A jewellery chain
His business philosophy was “the people who shouted the loudest and appeared to give the best offers sold the most.”
Even after sinking sales by revealing the poor nature of his stock, and laughing at his consumers – he does deserve respect.
He showed us the value of branding and image over quality.
This technique is considered to be one of the most effective, and many online agencies use it.
It’s one thing to buy a pair of earrings… on which he commented his earrings were,
“cheaper than an M&S prawn sandwich but probably wouldn’t last as long.”
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Earrings dont accrue income.
As a business – Get what you pay for.
Don’t be fooled by those who shout the loudest – Their quality of work should be their guarantee.
So when it comes to the online services industry – don’t fall for the Ratner
Email me and I will show you how to find the most efficient agency.
Terence
TerenceGlen@Gmail.com
